2013 Business Trend: Switching to SaaS & the Cloud for Data Quality
To start off, businesses also commit to New Year's resolutions. From new marketing strategies to in-depth customer analytics, companies seek innovative services and programs that will enhance business operations and increase revenues. Software-as-a-service (SaaS) is a software distribution model that's designed to store applications and data on a reliable, external digital space, which is also known as the cloud. Switching to SaaS may be your business's essential resolution for 2013.

According to research from Martinwolf Global M&A Advisors that's reported on gigaom.com, SaaS companies experienced "hypergrowth" or "white-hot growth" in 2012 Although the value of SaaS slowed down at the end of the year, it still surpassed traditional IT services and providers. You may ask as you remodel and update your marketing plan: Do I really need SaaS and cloud computing? SaaS in addition to other efficiency solutions, such as address validation and customer profiling, can provide higher-quality data for marketing campaigns and reduction costs.

If you're unfamiliar with cloud computing or SaaS deployment solutions, the following facts may help you feel more comfortable while deciding whether or not your business needs to adopt this trend:

What is SaaS?

SaaS is an "on-demand" software delivery model in which your organization's applications, such as accounting, customer relationship management (CRM) and enterprise resource planning (ERP), are located and accessed. The SaaS cloud serves as a virtual space or data center where resources are stored and allocated.

How Does SaaS Improve Data Quality?

Cloud computing, also known as cloud data storage, is secure and accurate, which improves the quality of your data. Vendors also provide data redundancy, data backup and disaster recovery plans for organizations that use cloud computing. Upgraded software that keeps sensitive enterprise data and private customer information protected and easily accessible for updates and collaboration ensures data quality for your business.

Why Do I Need SaaS?

Integrating SaaS and using the cloud eliminate the need for onsite IT support, equipment, hardware and software maintenance.

SaaS also provides:
  • Scalability & Affordability: Services can increase and decrease based on demand, which improves efficiency and reduces costly expenditures.

  • Mobility & Availability: Because SaaS applications are stored on a cloud, data is accessible anywhere, anytime.

  • Collaboration: Employees can communicate and access information via the cloud in real-time from any location via smartphones, tablets and laptops.

  • Upgrades & New Installations: SaaS vendors are equipped with the IT capabilities to keep your software applications and systems up-to-date with the latest versions.

  • Efficiency: SaaS vendors have the expertise and resources to deploy applications, ensuring security and accuracy. SaaS eliminates the burden and responsibility of managing traditional software from your organization, which could take months to deploy onsite.

  • Competitiveness: If you're an SMB, you can still operate with the same applications that larger enterprises with more technological resources and larger budgets use — keeping you competitive.

  • Financial Reductions: Support, upgrades and maintenance are taken care of by the provider and included in the subscription.

What Will it Cost to Integrate SaaS?

Integrating SaaS into your current IT infrastructure can be challenging and costly. Ease into cloud computing by creating an IT environment that combines onsite IT as well as SaaS cloud applications. Ensure that an SaaS vendor can seamlessly integrate SaaS solutions with your existing on-premise IT system. Keep in mind you're eliminating the need for time-consuming and costly resources (e.g. consultations and installation services) that are necessary to deploy new technologies and software in the future.

Guest Author
Tom Youso is an accountant and a huge fan of cloud computing solutions that help SMBs simplify their bookkeeping and CSM operations.

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