I find it as a marketing strategy to use these emails they gather through the said process and so I'm not blaming them for doing that. But the issue happens on how they actually distributed the said advertisement to their customers. The email was sent in bulk and all email are sent using CC (Carbon Copy) instead of BCC (Blind Carbon Copy). Both of these system sends copy of emails to each address on the list but the difference is CC's emails are visible to everyone on the list whereas BCC hides this information.
After the bulk email sent by LG, I receive more emails coming from some of the person on the list, showing dismay on what LG does on their information. Few were even send their queries to LG about this issue.
A day after the email blast, I received another email from LG entitled "Apology:Email Blast". They are sending their sincerest apology becuase of what happen and blaming their system upgrade for the cause of this. The exact excerpt of their apology was posted below:
To our Valid LG Customers
We would like to send our sincerest apology about the recent email blast that we sent about our current promotion, and for any inconvenience this might have caused.
We at LG, value our customers and we take pride in being customer centric in our business. Unfortunately, we did not meet your expectations and as well as ours. After a careful analysis we isolated the cause of this incident to an internal system upgrade that was aimed to improve our services, we are currently taking the necessary precautions to ensure that we will meet and exceed your expectations and avoid this incident to recur in the future.
Please feel free to reach us through our help-lines:
Phone: (02) 902-5544
Globe toll Free: 1-800-8-902-5544
PLDT toll Free: 1-800-10-640-2525
Digitel toll Free: 1-800-3-902-5454
Again, we sincerely apologize for the inconvenience this has caused you.
LG with U
The issue, though LG has already sent an apology, still isn't fixed in my own opinion. We cannot assure that all the emails sent yesterday are now gone. The fault has been done and I hope LG has learned something from this. As for us, we should make sure that whenever we fill up online forms, always make sure that you can trust the sites. As you can see, even big companies make mistakes that can easily violate the confidentiality of your data.